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generative AI masterclass
for your team.

Generative AI Best Practices & Tools

Best practices for integrating AI tools into team workflows with an emphasis on improving communication, creativity and efficiency.

Basic & Advanced Prompt Design

Focus on crafting prompts that generate useful and creative outputs. Learn how to refine prompts to achieve more precise results.

Extensive Q&A Sessions

Actionable insights tailored to each team members unique role and responsibility.

SEE THE AI MASTERCLASS TRAILER:

"Their guidance and insights deepened our understanding of AI's potential in supporting our teams' and understanding innovative strategies to propel our work and creativity!"

Andrea Lehmacher, Ed.D., Director of Marketing, Oakton College

ADVANCING BRANDS THAT ADVANCE EDUCATION

Solutions Solved in Real Time

A half-day dedicated to workshopping "real-life" use cases from your institution.

2024 AI MasterClass Deck by Bart Caylor

SEE THE AI MASTERCLASS PREVIEW DECK:

Yesterday was amazing! My brain is on overdrive right now! Thanks again for coming to MBU.

Dr. Melanie Bishop, Vice President for Graduate Affairs & Professional Studies, Missouri Baptist University

Bart and Zach walked us through AI tools tailored to our specific use-case scenarios, making complex tasks much easier. Their knowledge and guidance were exceptional, and they were fantastic sounding boards for all the questions I had. For any higher-ed marketers looking to stay ahead, this is a must-take course!

Griffin Wagner, Marketing Coordinator,
Eastern Iowa Community College

Nicole Harrison, Web and Digital Strategies,
Eastern Iowa Community College

This class was great, it gave us a look at several useful AI tools and how we can use them in our day to day work, streamlining repetitive tasks, sparked new ideas for how we can use it, and gave us some great guidelines on how to get the best results.

Session 1: Embracing AI: Partner or Competitor

What mindset is required to leverage AI? In this opening session, we'll demystify artificial intelligence in the context of higher educating marketing and enrollment. We'll explore real-world examples where AI has been a game-changer, discussing both its challenges and opportunities. Participants will be encouraged to see AI not as a threat but as a collaborator that can enhance creativity and efficiency. This mindset shift is crucial for leveraging AI's full potential.

2 Day AI Masterclass Format

Day 1: Three Hour Group Class via Zoom

Session 2: Essential AI Tools & Their Applications

This practical session will introduce participants to a curated selection of AI tools tailored for marketing & admissions professionals. Hands-on demonstrations will provide a clear understanding of how to integrate these tools into daily workflows. We'll cover tools for:

Ideation, Content, and Copy
Administrative Functions and Efficiency
Photo and Video Creation and Production
Deep Research and Business Intelligence
Data Analytics and Analysis

Hands-on demonstrations will provide a clear understanding of how to integrate these tools into daily workflows.

Session 4/5: Working Session: Advanced Prompt Design Applications

Building on the basics, this collaborative workshop will explore advanced techniques for utilizing ChatGPT (and other tools) in higher education marketing. We'll examine specific use cases such as creating detailed student profiles, analyzing enrollment data, and developing targeted marketing & admissions materials. This hands-on experience will help your team become comfortable with prompt design strategies that will help address the unique needs and goals of your institution.

We'll showcase and demonstrate AI tools that facilitate content creation, image design, video, translation, social posts, idea generation, and data analysis, making collaborative projects more seamless and productive. Best practices for integrating AI into team workflows will be discussed, with an emphasis on improving communication, creativity and efficiency.

Day 2: Three Hour Group Class via Zoom with Option of Department Segmentation

Session 3: ChatGPT-Prompt Design Basics

We'll dive into the basic fundamentals of prompt design with ChatGPT, focusing on crafting prompts that generate useful and creative outputs for general marketing & recruitment tasks. Participants will learn how to refine their prompts to achieve more precise results, enhancing content creation processes across various marketing channels.

The Caylor Solutions AI Masterclass is a custom-designed training course for your institution. We work with your team over the course of a two days, separated by at least one week, to assure a comprehensive understanding of what generative AI has to offer and practical training to assure your team can gain efficiency and enhance their subject matter expertise.