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generative AI masterclass 
for your team.

Generative AI Best Practices & Tools
Best practices for integrating AI tools into team workflows with an emphasis on improving communication, creativity and efficiency.
Basic & Advanced Prompt Design
Focus on crafting prompts that generate useful and creative outputs. Learn how to refine prompts to achieve more precise results.
Extensive Q&A Sessions
Actionable insights tailored to each team members unique role and responsibility.

SEE THE AI MASTERCLASS TRAILER:

"Their guidance and insights deepened our understanding of AI's potential in supporting our teams' and understanding innovative strategies to propel our work and creativity!"

Andrea Lehmacher, Ed.D., Director of Marketing, Oakton College

Copyright © 2025 Caylor Solutions. All rights reserved.

ADVANCING BRANDS THAT ADVANCE EDUCATION

Solutions Solved in Real Time 
A half-day dedicated to workshopping "real-life" use cases from your institution.

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SEE THE AI MASTERCLASS PREVIEW DECK:

"This was the best professional
development class I have ever
taken."

Deb Maue, SVP, Enrollment and Marketing, Aurora University

"Going through this masterclass
opened up my eyes to a world
of possibilities and simplified
the complex jargon used to talk
about AI that made it more
approachable for everyday use." 

Greta Anderson, Director of Undergraduate Admissions
California Baptist University

Dr. Mary Drabik, President, South Florida Bible College

"The depth of knowledge and clarity in conveying complex concepts made GenAI accessible and engaging. It sparked meaningful discussions among our team. We feel truly blessed to have had the opportunity to learn from Caylor Solutions' expertise."

Session 1: Embracing AI: Partner or Competitor
What mindset is required to leverage AI? In this opening session, we'll demystify artificial intelligence in the context of higher educating marketing and enrollment. We'll explore real-world examples where AI has been a game-changer, discussing both its challenges and opportunities. Participants will be encouraged to see AI not as a threat but as a collaborator that can enhance creativity and efficiency. This mindset shift is crucial for leveraging AI's full potential.

2 Day AI Masterclass Format

Day 1: Three Hour Group Class via Zoom

Session 2: Essential AI Tools & Their Applications
This practical session will introduce participants to a curated selection of AI tools tailored for marketing & admissions professionals. Hands-on demonstrations will provide a clear understanding of how to integrate these tools into daily workflows. We'll cover tools for:
  • Ideation, Content, and Copy
  • Administrative Functions and Efficiency
  • Photo and Video Creation and Production
  • Deep Research and Business Intelligence
  • Data Analytics and Analysis

Hands-on demonstrations will provide a clear understanding of how to integrate these tools into daily workflows.

Session 4-6: Working Session: Advanced Prompt Design - Real World Use Cases
Building on the basics from Sessions 1-3, this practical, workshop-style session empowers your team in tackling your institution's specific challenges, exploring advanced techniques for utilizing multiple GenAI tools. Participants submit 10 real-world use cases, which we solve in real-time by collaborating on tool selection and advanced prompt design. 

This hands-on approach provides every team member with a personalized strategy, best-in-class workflows, and the critical thinking skills to confidently deploy GenAI solutions daily. Throughout the session, we showcase and demonstrate AI tools for content creation, image design, video, translation, social posts, idea generation, and data analysis, along with best practices for integrating AI into team workflows to improve communication, creativity, and efficiency.

Day 2: Three Hour Group Class via Zoom with Option of Department Segmentation

Session 3: Prompt Design Basics
We'll dive into the basic fundamentals of prompt design, focusing on crafting prompts that generate useful and creative outputs for general marketing & recruitment tasks. Participants will learn how to refine their prompts to achieve more precise results, enhancing content creation processes across various marketing channels.

The Caylor Solutions AI Masterclass is a custom-designed training course for your institution. We work with your team over the course of a two days, separated by at least one week, to assure a comprehensive understanding of what generative AI has to offer and practical training to assure your team can gain efficiency and enhance their subject matter expertise.

Jamie Turgeon, PH.D., Associate VP of University Strategy
Point Loma University

"A special thank you to Caylor for sharing your expertise. Your insights
demystified AI for us, paving the way for seamless implementation
within our teams."